'Sarvam Maya' BO day 10: Film crosses Rs 44 crores

Nivin Pauly's comeback film, 'Sarvam Maya,' is a roaring success, crossing Rs 44 crores at the box office in just ten days. This horror-comedy is drawing audiences back to theaters with its blend of laughter, light horror, and heartwarming moments, filling a perceived gap in Malayalam cinema. Strong occupancy, especially from families, highlights its widespread appeal.