'Sarvam Maya' BO day 3: Film crosses Rs 10 crore mark

Nivin Pauly's horror comedy 'Sarvam Maya' is a box office hit, raking in approximately Rs 12 crore in its opening three days. The film saw consistent growth, with Saturday collections soaring and occupancy rates reaching an impressive 71.28 percent. Audiences are reportedly enjoying its simple narrative and light-hearted humor, making it a crowd-pleaser.