'Sarvam Maya' BO day 9: Nivin Pauly film shows big jump

Nivin Pauly's horror comedy, 'Sarvam Maya,' is a box office hit, crossing Rs 40 crore in its first nine days. The film shows steady growth with healthy theatre occupancy, particularly in evening and night shows. Directed by Akhil Sathyan, it marks a strong comeback for Pauly after a string of unsuccessful films.